This eyewear project for Ray Dasher developed a distinctive frame direction through sketching, CAD refinement, and product visualization. The design process focused on lens shape, bridge proportion, temple geometry, hinge placement, edge treatment, and how the frame sits on the face. Material and finish studies helped compare visual weight and clarify the character of the collection before physical development. The final presentation balances expressive styling with practical considerations such as fit, comfort, part thickness, and assembly. The work demonstrates a controlled path from fashion-led concept to detailed product communication.